I’ve been excited about creating more impressionistic, even semi-abstract landscapes lately. A foray into sharper lines and brighter color. Diverging from true photographic reality. While I’m still creating plein air paintings that are more realistic, my heart yearns for contemporary minimalist and abstract. So, I’m combining the best of both. I’m now breathing color. Here is one of my new whimsical landscape creations:
Artists are obsessives. We talk about art, live art, breathe art. Plan, research, create. All the time. Even on vacation we’re snapping reference photos and stopping by galleries and museums.
However, having a razor-sharp obsession on art doesn’t always equal success. The art world is a very big place. It’s easy to get lost.
And listening to “experts” makes it worse. They command us with “101 Important Things You Need to Do to Be a Successful Artist.” It’s crazy. We’d need to hire 10 assistants to do everything. So, we try to explore different media, subject matter, and techniques. Sell online, through galleries, festivals, direct to customers, and shows. Social media, blog, network, P.R. It’s overwhelming.
And going in too many directions creates superficial art. We risk never reaching our potential because we’re too busy chasing everything.
Instead, I try to stay with the basics. Simplify. Focus. Create art every day. Market only to outlets where it makes sense. Don’t do everything. Spend quiet days in my studio and just paint. I work with just a few important galleries and have a simple online presence. And when my “must do” list gets too crazy, I brutally slash out the dead weight.
Most of my professional artist friends are overwhelmed by their growing amount of art. Even many of the highly successful artists who make a nice living and paint beautiful work suffer from an overabundance of old and unsold work. Artists hoard, stuff into closets, line hallways, 10-deep sitting against the walls in bedrooms, kitchens, dining rooms, and living rooms. Old art, new art, multiple prints/giclees, good, and bad. A predicament.
The solution? Sell it.They try. But many artists’ finest paintings have already been shown and failed to sell.
The problem is the art market has changed. The current generation of art purchasers have grown up in the era of minimalism, Ikea, and Target. They don’t want grandma’s old Hummel collection or the china closet that held it. This is the era of living lightly, buying small homes, and owning less.
A couple of months ago, a local auctioneer told me she’s experiencing a “glut” of original art. She said that she’s getting $25 for the gorgeous paintings that had been in galleries for $4,000. I am not kidding. She said there are too many artists and too few buyers, and the result is too much art.
Is Art Dead?
Art is certainly not dead at the top of the market – the big New York auction houses are selling major pieces at unheard-of highs. And it’s still alive in the middle of the market, but now collectors want investment pieces that create a statement rather than clutter.
What Do Artists Do?
Successful artists adapt to changing lifestyle trends and sell their best work. And they get creative with the leftovers.
Robert chooses to live in the clutter of his paintings; his estate will have to figure out how to dispose of his paintings after he dies. Emily sells old/bad pieces in garage sales for next to nothing, but wrestles with undercutting her galleries, putting bad pieces out in the market, and devaluing her art. Others donate, gift, and paint over old work.
My Personal Solution: I sell my best work through galleries or online. I keep a few. And then, gulp. I bonfire. Burn and release. Watch the smoke carry away the last sparks of one-time hopeful masterpieces. It’s a sad moment. Then I walk away. Back in the studio, clutter-free, I replace old dogs with new hopefuls.