Focus = Success

beach sky painting
Active Sky 9 x 12

Artists are obsessives. We talk about art, live art, breathe art. Plan, research, create. All the time. Even on vacation we’re snapping reference photos and stopping by galleries and museums.

However, having a razor-sharp obsession on art doesn’t always equal success. The art world is a very big place. It’s easy to get lost.

And listening to “experts” makes it worse. They command us with “101 Important Things You Need to Do to Be a Successful Artist.” It’s crazy. We’d need to hire 10 assistants to do everything. So, we try to explore different media, subject matter, and techniques. Sell online, through galleries, festivals, direct to customers, and shows. Social media, blog, network, P.R. It’s overwhelming.

And going in too many directions creates superficial art. We risk never reaching our potential because we’re too busy chasing everything.

Instead, I try to stay with the basics. Simplify. Focus. Create art every day. Market only to outlets where it makes sense. Don’t do everything. Spend quiet days in my studio and just paint. I work with just a few important galleries and have a simple online presence. And when my “must do” list gets too crazy, I brutally slash out the dead weight.

Makes life easier.

–Mary Hubley